About Us
What began in 1976 is still going strong and serving the Greater Omaha area today
Hurley's No Name Nutrition started life as No Name Organic Vitamins and Health Foods. Nancy and DeLynn Hurley had the forsight to purchase a very small store based on the results a healthier lifestyle had for DeLynn and their youngest son Trent. From humble beginnings in 1976 Hurley's No Name Nutrition Market has grown over the years and expanded multiple times. In 1988, Delynn and Nancy decided it was time to expand more and began building the West Center location.
When we began construction Oakview Mall was a large empty field and a promise of becoming one of Omaha's largest and nicest malls. At that time, West Omaha was just beginning to develop and grow. We have been very blessed by our customers to have been voted Best of Omaha for the past 7 years. Since our start, our focus has been on offering our customers not only the highest quality products, but providing a level of customer service that many tell us is unmatched. Our passion is helping you achieve better health.
Voted Best of Omaha 12 Years in a Row!
Friendly and long-term staff members
Who We are
As a cherished family-owned enterprise, we are dedicated to offering truly exceptional, personal service to every individual who visits us. Our team proudly consists of our own family members, alongside loyal colleagues who have been a vital part of our journey for many years. We love engaging with our customers, aiming to understand how we can best assist them in fostering a vibrant, healthier way of living.
Nancy & Lynn Hurley
Co-owners and founders
Nancy and Lynn Hurley are the dedicated founders of No Name Nutrition Market. Since 1976, they've poured their hearts into serving the community, and they've been fortunate enough to raise their two sons and a grandson who now proudly continue the family business. Their journey began when Nancy visited a little health food store on 72, searching for help with Trent's health issues. After two weeks, Trent's health had been restored and six months later, Nancy and Lynn were the proud owners of No Name Nutrition Organic Vitamins and Health Foods, Today, three generations are actively involved across two thriving No Name Nutrition Market locations. Our secret to over 50 years of success? An unwavering commitment and a genuine love for our customers and friends, offering a personal touch you'll only find from a truly family-owned business.
Todd Hurley
In Loving Memory 1968-2022
CEO
We fondly remember Todd, a dedicated former co-owner of No Name Nutrition and the eldest son of Lynn and Nancy. Todd, who passed away on January 30, 2022, began his journey with our family business at the young age of 14, and today, his son Josh proudly carries on this family legacy. Todd was a familiar, welcoming face at our 72nd Street store, where he genuinely enjoyed building strong customer relationships, always prioritizing their needs and ensuring everyone felt cared for.
Trent Hurley
President, CFO
Co-owner Trent grew up right alongside his brother and parents, deeply embedded in the family business from a young age. You'll often find his welcoming presence at the West Center Road location, ready to assist. Outside of the store, Trent enjoys family time with his wife, Kim, and their two sons, Austin and Sam. He's an incredible resource, always ready to share his professional insights and extensive knowledge about No Name Nutrition's carefully curated selection, truly valuing the opportunity to get to know customers by name.
Josh Hurley
Co-Owner
A true family legacy, Josh, son of Todd Hurley, started working at No Name Nutrition Market at 14, just like his dad and uncle. His extensive experience makes him an incredible source of knowledge for nearly every product we offer. He proudly oversees our 72nd and Blondo store today.
Kim Hurley
Married to Trent, Kim Hurley has been a cherished part of our team since 1995. She's the friendly force behind our operations, expertly managing payroll and scheduling to ensure everyone's happy, and she even finds time to playfully keep Trent on his toes! When she's not at our 144th location, you can often find her dedicating her energy to helping with Bible Study Fellowship for Women.
Cindy
Cindy has been a cherished part of the No Name Nutrition family since 2006, expertly handling our data entry with precision. You'll often find her bringing her warm, helpful spirit to our West Center store, where she truly enjoys connecting with our valued customers. Cindy is deeply committed to helping everyone discover the perfect high-quality products to support their healthy and vibrant lifestyle.
Jennifer
Jennifer has been a valued part of our West Store team since 2005. She loves guiding customers through our vast selection of herbs and their various applications, and it truly makes her day to hear about their positive experiences with items she's helped them discover. From our wide range of unique and niche products, Jennifer always has a few special favorites at No Name Nutrition Market.
Alyssa
Since returning to our 72nd Street store in 2021, Alyssa has been an invaluable team member. She expertly manages our ordering to ensure our shelves are always full, and her readiness to assist customers with her extensive knowledge makes every visit better.
Shelly
Shelly joined our team in May 2020, and our 72nd store shines thanks to her immaculate work. A loyal customer for nearly 15 years, the pandemic ignited her passion for natural living, finding a perfect fit at No Name Nutrition. She continuously expands her knowledge of our wholesome products and natural lifestyle resources.
Carol
Carol, a loyal customer for many years, joined our 144th Street team in November 2021. She now uses her extensive personal experience from shopping our aisles to provide truly helpful and informed assistance to everyone who visits.
John
We were absolutely delighted to welcome John to our extended family at our 72nd store in March 2023. As a family-owned and operated business, we deeply value the passion and expertise our team brings, and John is a shining example. With his impressive insight and extensive experience, he's more than ready to offer professional guidance. He’s always eager to provide personalized feedback and share his favorite product finds with our customers, whether they're seeking unique niche items, locally sourced treasures, or exploring our vast selection of quality goods.
Missy
We're delighted to welcome Missy to the Hurley's No Name Nutrition family! Since joining us in May 2024, she has quickly embraced her role, dedicating herself to becoming a true expert on our incredibly diverse and thoughtfully selected product range. Missy brings with her a wealth of valuable experience and keen professional insight, which she seamlessly applies to helping our valued customers. Her outstanding willingness to assist and guide everyone who walks through our doors reflects our commitment to personal service and ensures a truly supportive shopping experience for all.
Dawn
Dawn joined No Name Nutrition in April 2025, bringing over 15 years of experience in the natural health and wellness field. Her background includes managing the Nutrition Department at Wild by Nature in Oceanside, NY, and extensive training from Cornell’s Center for Nutritional Studies, the Hippocrates Health Institute, and eCornell University. With a grounded, compassionate style and a passion for sustainable living, Dawn is dedicated to helping our customers discover healthier ways of living.
2 Convenient Locations
Visit one of our locations today and experience the warmth and comfort of days gone by because No Name Nutrition Market is the place where you truly get "the old-fashioned help" you're looking for.