About Us
What began in 1976 is still going strong and serving the Greater Omaha area today
Hurley's No Name Nutrition started life as No Name Organic Vitamins and Health Foods. Nancy and DeLynn Hurley had the forsight to purchase a very small store based on the results a healthier lifestyle had for DeLynn and their youngest son Trent. From humble beginnings in 1976 Hurley's No Name Nutrition Market has grown over the years and expanded multiple times. In 1988, Delynn and Nancy decided it was time to expand more and began building the West Center location.
When we began construction Oakview Mall was a large empty field and a promise of becoming one of Omaha's largest and nicest malls. At that time, West Omaha was just beginning to develop and grow. We have been very blessed by our customers to have been voted Best of Omaha for the past 7 years. Since our start, our focus has been on offering our customers not only the highest quality products, but providing a level of customer service that many tell us is unmatched. Our passion is helping you achieve better health.
Voted Best of Omaha 11 Years in a Row!
Friendly and long-term staff members
Who We are
We are a family owned nutrition and health store that strives to provide an excellent level of customer service to each person who walks into our store. Our employees are made up of our family and loyal members who have been a part of our team for years. Our goal is to connect with customers and find out how we can help them live a healthy lifestyle.
Nancy & Lynn Hurley
Co-owners and founders
Nancy and Lynn are the founders of Hurley’s No Name Nutrition Market. Since 1976 they have poured their hearts into Hurley’s No Name Nutrition and have been lucky enough to raise their two sons and a grandson to continue the family business. They shopped at the store for their family when it was under previous ownership and fell in love with the idea of owning their own nutrition store. They have two locations of No Name Nutrition Market and there are currently three generations running the stores. What’s the secret to Hurley’s No Name Nutrition Market serving the area for more than 48 years? A commitment and love of serving their customers and friends that you’ll only find from a family-owned business.
Todd Hurley
In Loving Memory 1968-2022
CEO
Co-Owner of No Name Nutrition, Todd is the oldest son of Lynn and Nancy. He began working in the family business at age 14 and now, his son Josh is also in the family business. Most often you’ll find Todd in the 72nd street store. He works hard to build customer relationships and is always willing to drop whatever he is doing to make sure that his customers’ needs are met.
Trent Hurley
President, CFO
Co-Owner of No Name Nutrition, Trent grew up in the family business too alongside his brother and parents. Most days Trent can be found at the West Center Road location. Married to Kim, they have two sons – Austin and Sam. Trent is an endless source of knowledge for No Name Nutrition customers and loves getting to know the folks who come in to their stores on a first- name basis.
Josh Hurley
Co-Owner
Josh is the son of Todd Hurley and has worked at No Name Nutrition Market since he was 14 just like his dad and uncle. He is a great source of knowledge for almost any product in our stores. He currently runs the store on 72nd and Blondo.
Kim Hurley
Kim Hurley is married to Trent, and has been working in our stores since 1995. She is in charge of keeping everyone happy (by doing payroll and scheduling) and tries to keep Trent out of trouble. She can be seen working at our 144th location when not helping out with Bible Study Fellowship for Women. Some of her favorite products are Branch Chain Amino Acids, HMB and Collagen.
Cindy
Cindy has worked at No Name Nutrition since 2006 and is our main data entry person. She works primarily at the West Center store and enjoys the customer interaction at No Name Nutrition Market. She values her customer’s health and strives to make sure they find the best products for a healthy lifestyle. One of Cindy’s favorite products is Vision Support by Nordic Naturals, which supports healthy eyes, provides antioxidant support, and a healthy brain.
Jennifer
Jennifer has worked at No Name Nutrition Market since 2005. Jennifer works at the West Store. She loves teaching customers about the variety of herbs we carry and their uses, and enjoys when customers return with success and recovery stories from using recommended products. A few of Jennifer’s favorite products from No Name Nutrition Market are Agarikon, Coconut Cult Probiotic and NeuroQ Calm Thinking Stress Relief Gummies.
Alyssa
Alyssa returned to work at our store on 72nd in 2021 and has become a great asset. She is in charge of a lot of the ordering, helping to keep our shelves stocked. She is quick to help and will answer your questions with the knowledge she has.
Shelly
Shelly is the best we have ever had when it comes to keeping our 72nd store clean and tidy. She has been working at the store since May 2020 and shopping with us for about 15 years before that. When the pandemic hit, and her priorities were realigned, she found that health and nutrition were something she really wanted to learn more about and No Name Nutrition was the perfect place to work. Everyday is a new learning experience for Shelly. For years she came in for the chemical free and organic soap and essential oil products, now she goes into work at No Name Nutrition to educate herself further about health and nutrition with a smile on her face.
Carol
Carol, who has been a long time customer, started in November 2021 and works at our 144th store. Carol has put her years of shopping at our stores and trying different products into helping others!
John
John joined our team in March 2023 and rotates between our two stores. He has a vast knowledge of supplements for working out and gaining muscle. One of his favorite products is Shilajit in the resin form!
Missy
Missy joined our team in May 2024 and is quickly learning where products are. She has experience, knowledge and a willingness to help others!
Dawn
Dawn started with No Name Nutrition in February 2024. She has worked in the natural health and wellness industry since 2008, as manager of the Nutrition Department at Wild by Nature in Oceanside, NY. Her training includes studies through Cornell’s Center for Nutritional Studies, the Hippocrates Health Institute Lifestyle Program, and a Wellness Counseling Certificate from eCornell University. She came to Omaha and began working for No Name Nutriton in April, 2025.
Dawn has extensive hands-on experience with multiple wellness modalities—supplements, herbal remedies, and homeopathic approaches. Some of her personal favorites include BioSil collagen builder, Cell Food oxygen booster, and ProImmune, a glutathione promoter. Guided by plant-based nutrition, sustainable living, and a grounded, compassionate style, Dawn shares her love of life and connection with our customers to promote healthier ways of living.
2 Convenient Locations
Visit one of our locations today and experience the warmth and comfort of days gone by because No Name Nutrition Market is the place where you truly get "the old-fashioned help" you're looking for.